SANRIO

Sanrio, founded in 1960, is a globally beloved Japanese brand best known for its charming universe of kawaii (cute) characters and lifestyle products. The company began as a small gift business and has since grown into an international cultural icon, spreading its philosophy of “small gift, big smile” around the world.

At the heart of Sanrio is its rich cast of original characters, including globally recognized figures like Hello Kitty, alongside fan favorites such as My Melody, Cinnamoroll, and Kuromi. Sanrio has become a symbol of Japanese pop culture—where cuteness meets emotional connection, turning simple products into meaningful, joy-filled experiences.